Straight answers

How we use your information

We set no cookies on this site, and nothing here follows you around the internet. We count readers without identifying them. The only information we hold about you is what you send us.

When you write to us

What you send through the form or by email arrives as ordinary email at hello@mercaitor.com, or, if that email fails, as a notification through the firm's own messaging server: your name, email address, firm if you gave it, and your message. We keep it as business correspondence.

We use it to reply and to prepare for a conversation. We never sell it or rent it, and we never pass it to anyone for their own purposes. It travels through the services we run the firm on, our email provider and the AI tools below, which handle it under their terms rather than ours.

Running the site

Our host, Vercel, keeps technical logs to run and protect the site. Our typefaces load from Google Fonts, which sees the standard font request. We use neither to identify or profile you.

What we measure

We count visits, pages opened, which sections hold attention, how far down the page a visit reaches, which email links are used, whether the contact form is started and submitted, and whether a send is accepted or refused, through our host's analytics. The measurements we added send only those counts, labelled by section, link or the reason a send was refused, and in rough bands. They never carry what you type, and our own code stores nothing on your device. No advertising audiences, no profiles, and we never connect any of it to a person or an enquiry.

How we work with AI

Senior operators here direct AI systems. AI working under our partners' direction may help us read, organize and draft replies, including to you. A partner is accountable for every message we send.

We build and train no AI models, so nothing you send us trains one. The tools we work in are the firm's business accounts, and on the account our partners use day to day, training on our material is switched off. Beyond that, what a provider does with what passes through their software is set by their terms rather than by a switch we hold, so we will not tell you that no company anywhere keeps a copy. Before confidential material goes through a service, a partner reads what that provider's terms permit and records it. If what you want to send is sensitive, say so first and we will tell you where it goes.

Your choices

Ask what we hold, or ask us to delete our correspondence, any time: hello@mercaitor.com. We delete it from the systems we run, and we tell you what we did and anywhere a copy is outside our reach.

Effective October 26, 2026.